Live.Give.Save winner of Ignite Cup
Last week four southern Minnesota entrepreneurs pitched their businesses to judges at the second annual Ignite Cup business competition. The winner, Susan Sorensen Langer, founder of Live.Give.Save., will go on to be an automatic semi-finalist at Minnesota Cup, the nation’s largest startup business competition. Live.Give. Save. is located in Red Wing and is a member of Red Wing Ignite. The other businesses participating were Thaddeus Medical Systems, How to Babysit and Rad-Path.
The Ignite Cup is a way to encourage southern Minnesota entrepreneurs to take the next step. It is a collaboration of community builders, including Red Wing Ignite, Mayo Clinic Business Accelerator, Minnesota Department of Employment and Economic Development (DEED) and Southern Minnesota Initiative Foundation (SMIF).
“The Ignite Cup is a wonderful example of how Southern Minnesota communities work together. There is a lot of talent within our communities. The Ignite Cup exists to highlight these entrepreneurs,” said Neela Mollgaard, executive director at Red Wing Ignite and an organizer of the Ignite Cup.
Live.Give.Save. calls itself the “FitBit® of personal finance.” Its mobile-first technology enables people to spend wisely, save for a secure future and help others in need without changing behavior. Live.Give.Save seeks to address the problem that 62 percent of Americans don’t have an emergency savings for a $1,000 hospital visit or $500 car repair and the 50 percent of Americans not saving for retirement.
“We appreciate the great partnerships which enable events at Red Wing Ignite to take place,” said Pam Bishop, Vice President of Economic Development. “Events like the Ignite Cup and Minnesota Cup greatly benefit our work of economic development…the energy and innovation our region’s entrepreneurs provide are crucial to regional vitality.”
“Winning the Ignite Cup, earning a spot as a semi-finalist at the prized MN Cup, blew a big burst of wind in our sails,” said Langer, founder of Live.Give.Save. “The exposure alone is immense. Much like Shark Tank, just being a presenter (at MN Cup) offers tremendous opportunity to connect with much-needed resources. Being part of Red Wing Ignite in 2015 was the best business decision I made."